World Gold Council Extends ‘The Moment is Gold’ with ‘First Diwali’
World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings
Vaani Kapoor Stars in Jewelbox’s First Diwali Campaign Celebrating Family Bonds and Diamonds
Lab-grown diamond jewellery brand Jewelbox has unveiled its debut Diwali campaign featuring actress Vaani Kapoor, celebrating family bonds, gratitude, and the enduring beauty of diamonds. Centred around a touching mother-daughter story, the film carries the festive message: “This Diwali, Say it with a diamond.”
Feminism, inclusivity and diversity become a prominent dialogue in jewellery advertisements
In the past quarter or so, jewellery ad campaigns have departed from hackneyed themes, focussing instead on feminism, inclusivity and diversity, finds out Suneeta Kaul
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